This project explores a complete brand refresh for Alessi, the Italian design house renowned for turning everyday objects into icons. The work includes a refined logo redesign, campaign development, and multi-channel applications across outdoor, print, and digital.

The creative concept, “If you know, you know,” positions Alessi as a brand recognized by insiders while inviting new audiences into its world. Through minimalist visuals, dramatic shadow play, and cinematic photography, the campaign emphasizes Alessi’s ability to blend aesthetics with functionality.

Deliverables include a redesigned logo, billboard and bus stop advertisements, social media posts, and a campaign rollout strategy. The result is a cohesive visual identity and marketing system that strengthens Alessi’s reputation as both a cultural symbol and a lifestyle brand.