Branding · Social Media Strategy
ALESSI REDESIGN & CAMPAIGN
Project Name
Alessi Redesign & Campaign
Description
Alessi brand refresh and campaign system
Industry:
Premium Homeware
Problem
Alessi is known for iconic, design-driven household products, but its brand presence needed to feel more modern, memorable, and relevant to a new audience. The challenge was to communicate its heritage, functionality, and artistic value in a way that could stand out across digital, print, and outdoor advertising.
Solution
I developed a refreshed visual identity and campaign system built around the idea “If you know, you know.” Using a bold redesigned logo, dramatic product shadows, cinematic photography, and minimal layouts, the campaign positions Alessi as a cultural design icon while creating curiosity, recognition, and stronger engagement across multiple channels.
VELUNA SKINCARE
BRANDING · PACKAGING DESIGN
UC WEBSITE
UX/UI DESIGN
ALESSI REDESIGN & CAMPAIGN
BRANDING · SOCIAL MEDIA STRATEGY
JOJI EDITORIAL DESIGN
EDITORIAL DESIGN
URBAN CUSTOMZ : CANVAS & POSTER SERIES
BRAND COLLABORATION · ART DIRECTION · ILLUSTRATION · PRINT DESIGN
NO MAN'S SKY LAUNCH TRAILER
BRANDING · MOTION DESIGN · CONTENT STRATEGY
MOVING POSTER & 3D RENDERS
MOTION DEISGN · 3D RENDER
03
PROJECTS
2025
Get in touch
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