This project reimagines the brand identity and content strategy for No Man’s Sky: Beyond, focusing on how to communicate its expansive universe and procedural gameplay through design and storytelling. The brand identity system highlights futuristic typography, vibrant color palettes, and unique iconography that reflect the wonder of exploration.

The content strategy expands into promotional assets, including trailers, motion graphics, and event-focused visuals that showcase new planets, ships, and portals introduced in the update. The campaign tone emphasizes adventure, discovery, and immersion while creating a unified experience across brand touchpoints.

The final deliverable includes a cinematic trailer concept with motion graphics and narrative structure designed to inspire players to embark on an epic journey through the game’s expanded universe.