Food & Beverage / Restaurant Branding / Fast Food
Eat It Up
Project Name
Eat It Up
Description
A bold fast food brand identity for Eat It Up, a Canada based restaurant in Winnipeg, built around playful comfort food, local pride, and a friendly polar bear mascot.
Industry:
Food & Beverage / Restaurant Branding / Fast Food
Problem
Eat It Up needed a memorable visual identity that could make the brand feel local, friendly, and instantly recognizable across both physical and digital touchpoints. The challenge was to create a system that worked beyond just a logo, extending into menus, packaging, storefront signage, uniforms, and social media while still feeling fun, approachable, and connected to Winnipeg.
Solution
The identity was built around a bold red and cream color palette, chunky typography, playful food illustrations, and a polar bear mascot inspired by Manitoba’s local character. The system was applied across packaging, takeout bags, pizza boxes, menus, storefront signage, apparel, cups, and social media posts, creating a cohesive brand experience that feels warm, energetic, and easy to recognize.
VELUNA SKINCARE
BRANDING · PACKAGING DESIGN
UC WEBSITE
UX/UI DESIGN
ALESSI REDESIGN & CAMPAIGN
BRANDING · SOCIAL MEDIA STRATEGY
JOJI EDITORIAL DESIGN
EDITORIAL DESIGN
URBAN CUSTOMZ : CANVAS & POSTER SERIES
BRAND COLLABORATION · ART DIRECTION · ILLUSTRATION · PRINT DESIGN
NO MAN'S SKY LAUNCH TRAILER
BRANDING · MOTION DESIGN · CONTENT STRATEGY
MOVING POSTER & 3D RENDERS
MOTION DEISGN · 3D RENDER
03
PROJECTS
2025
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