The Problem

Plant-based restaurants often fall into predictable visual territory—muted greens, natural textures, minimal typography, and messaging focused heavily on wellness. Vega Vita needed to communicate freshness and healthy eating without feeling restrictive, overly serious, or indistinguishable from other vegetarian brands.

The Solution

The identity reframes plant-based eating through a more expressive and energetic visual language. Bold hand-drawn produce illustrations, collectible graphics, playful layouts, and a vibrant color system give Vega Vita a distinctive personality while keeping fresh ingredients at the centre of the brand. The system was designed to work consistently across menus, packaging, stickers, loyalty materials, photography, and restaurant touchpoints.